HumanDesire

Meet Team

The talented people behind the scenes..

Profile Picture

Japhet Mathias Faida

CEO & Founder



Profile Picture

Douglas Ezra Kawira

Managing Director



Profile Picture

Joel Mathias

Market Analytics


About The Founder

Japhet Mathias Fiada

Born November 6, 2004, Japhet Faida is the visionary Founder and CEO of HumanDesire, an e-commerce platform revolutionizing the fashion industry. With great experience in both fashion and software development, Faida has brought together his passion for cutting-edge technology and a deep understanding of global fashion trends. He has successfully launched multiple fashion collections that emphasize sustainability, while integrating AI and machine learning into the online shopping experience to personalize recommendations for millions of users.

His journey began as a software engineer, and over a year now, his keen interest in fashion led him to establish HumanDesire, which today serves as a hub for fashion-forward customers across Tanzania. Faida's innovative thinking and leadership have been recognized by several awards in both tech and fashion.