Founded in 2024, HumanDesire is premier online
destination for fashion-forward individuals seeking the latest trends and timeless style. Our mission is to
empower everyone to express their unique style and personality through our carefully curated collections.
HumanDesire was born out of a desire to make high quality, stylish clothing accessible to everyone. Our
founder, Japhet Mathias Faida , have always been passionate about fashion and recognized a gap in the market
for an online store that offer both trendsetting pieces and classic essentials. With backgrounds in fashion
design and retail, they combine their expertise to create a brand that stands out in the crowded fashion
industry. Also biggest and famous brand from Tanzania like Africanboy, Vunjabei, DavidsportWear, Borntoshine
etc they sell their product through HumanDesire
OUR CORE PILLAR
Logistics
WE GET IT THERE
1
With
end-to-end Logistics capabilities and complete control over our supply chain,
virtually any product is a click away. We have fulfillment centres across all region
of Tanzania, and our investment is warehouse, sorting centres, and digital
technologies complement our partner network and our cross-border and last mile
arrangements in each regions.
Technology
A SMART WAY
TO SHOP
2
At Human Desire, we
harness both existing and emerging technologies to redefine the retail experience.
Leveraging data in real time allows us to quickly adapt to changing demands and
condition. We connect consumers to brands, create customized experiences, and have
envolved into a retail destination that customers come to for shopping and
entertainment. And we continue to push the boundaries. Project Voyager, our technology
stack jointly developed by Faida, power HumanDesire with the most scalable and
competitive product and technologysolution for the next decade.
Payment
SAFE, SEAMLESS
TRANSACTION
3
Ensuring secure and
seamless tensactions guides the development of Tanzania's most secure payments and financial
services infrastructure. Im a region still at varying stages of e-payment and eCommerse
adoption, we've evolved a suite of options that cater to existing preferences while easing
customers into digital payments through intuitive solution they can trust.
OUR BUSINESS
Human Desire
At HumanDesire, we
focus on meeting our customers needs. We are committed to delivering the best shopping
experience for customers, empowering the communities where we operate and adhering to the
highest standards with resoect to operating responsibly around the country.
" Since we Founded
HumanDesire, our ocus has been on meeting the needs of customers. We've reimagined fashion
from a supply-driven model to a demand-driven model to make beauty of fashion accessible to
all. At the same time we are focused on continuing to support and empower the designer,
creator, supplier, and partiners who are fundamental to our success.".
Japhet Faida, CEO & Founder HumanDesire
©2025 HumanDesire